Thinking about Packaging New Product & Packaging Machinery IndustryIt's still going to work the very same method", my exasperated hubby hissed into my ear as I got containers after cartons of some 'designer' tissue. Yes, for a graphic designer and author who knows all about the kind of effort one puts into packaging and branding products, I sure fell for it. I am entitled to fall for great packaging, I have a dominating right to be human.
However they are so pretty ... the packaging. I swear!
They have the 'nature fan' product packaging, the 'fruity' packaging, the 'woman on the go' packaging, and then they have the 'kids' product packaging. I got 4 of each design bundles and made a run for the counter with them with my yelling kids and exasperated husband running after me in slow motion.
Well, in this case, I was running for checkout with boxes of tissue paper with expensive packaging designs on them. I enjoyed the product packaging designs so much, after utilizing up all the tissues in the boxes, I would cut out the styles and place it into my 'must keep for reference' clear folder. I don't keep a lot of things in there due to the fact that I am pretty selective about the designs that I like, but these product packaging designs made the cut.
You see, this is the kind of thing that occurs when you put some effort into making your packaging style. Yeah, we all have this in the back of our heads ... "Hey, it's read more PACKAGING! It's what's INSIDE that count. They're going to THROW the PACKAGING away. Why invest so much money on the product packaging?" Maybe you're also thinking that the money must go towards developing better quality items ... for faster delivery alternatives ... or perhaps the loan should go towards spending possible customers to expensive dinners in Italian restaurants. It's your call, actually.
The more effort you put into developing your product packaging, more clients will take an appearance and stop at your packaging or what's inside the product packaging. Now, does it make sense for me to say now that when they stop and take notice of your packaging, your chance of getting them to purchase your product boosts?
You see, the role of product packaging is to get the customer's attention. And without an electrifying product packaging, consumers are going to stroll past the stacks and stacks of other rival items ... and yours ... without even understanding you're there! Your product get more info is sitting there on a shelf, for goodness sake, and the only weapon you have is to have a great packaging. Once they take a look and stop, you've won the very first round.
They have the 'nature fan' product packaging, the 'fruity' product packaging, the 'female on the go' packaging, and then they have the 'kids' packaging. Well, in this case, I was running for checkout with boxes of tissue paper with expensive product packaging designs on them. I loved the product packaging develops so much, after using up all the tissues in the boxes, I would cut out the designs and put it into my 'should keep for referral' clear folder. I don't keep a lot of things in there since I am pretty selective about the styles that I like, however these packaging styles made the cut. The more effort you put into creating your product packaging, more consumers will take an appearance and stop at your product packaging or what's inside the cardboard packaging boxes wholesale.